Most business owners are aware that their company needs a website. But these days, simply having a website isn't good enough. We're hungry for information out here in the World Wide Web. We want as much of it as we can get, as quick as possible. If you're going to keep up out here, your company needs to be easy to find on a search engine, and it needs to provide answers.
Basically, the internet is the new salesperson whom we can ask about anything, at any time. It's so good at its job that if something isn't on the internet, we assume that it doesn't even exist. Or at least that it must not be very important. The modern buyer is an informed buyer, due to consistent online content consumption.
We want to know who you are, what you sell, and what you think about what you sell. The way you achieve all of that information sharing is through content marketing. This whole "marketing" thing has really evolved over the years, so in order to fully understand what your modern strategy needs, you'll need to do a deep dive into content marketing and how it helps businesses.
Sure, content marketing provides salespeople with excellent collateral to inform and educate potential buyers, but it's not a sales pitch or a soapbox from which to push your products. Because content marketing can be used across various departments in your company, it is considered one of the most versatile marketing tactics around. Simply having different forms of content that explain your company's processes, industry insights, values, and more is something that will benefit your entire company, far beyond the marketing department.
Unsure of where to start? Have no fear, we're here to help. We've outlined everything you need to know about content marketing and how to actually start accomplishing it yourself in our whitepaper "The Ultimate Guide to Content Marketing."
This guide covers all the bases, including goals, strategy, team members, and the content you should be creating based on your goals. Don't let the internet down — we're all rooting for you!