Content marketing is one of the most powerful tools your company has for accomplishing a range of business goals, from brand awareness to lead generation to sales enablement. But to be the most effective, it needs a documented strategy.
A documented content marketing strategy guides your company's content efforts. With established benchmarks, a clear definition of success, and effective processes in place, your team can maximize its investment in content marketing and generate impressive results.
Influence & Co.'s interactive content marketing strategy checklist covers all the key components of a successful content strategy, and using it will help you: